A tale of two workloads
Adobe Analytics is a bounded, well-provisioned dependency with consistent headroom. Customer Journey Analytics and Extended Data Capacity are running structurally over commit — a sustained trend, not a one-time spike.
Adobe Analytics
7.08B monthly commit · 4.7B past-12-mo average. Never once over commit.
Customer Journey Analytics
97B annual commit · 171B past-12-mo average. Running +76% over commit.
Extended Data Capacity
180B annual commit · 209B past-12-mo average. Running +16% over commit.
Reporting demand follows the business — not the product
As Home Depot's analytics strategy matured, reporting workloads shifted from Adobe Analytics to Customer Journey Analytics. The requirement didn't shrink — it moved, and in many areas it keeps expanding.
A bounded Data Science input
- Growth of just +4.1% over 29 months
- Over commit in 0 of 29 months
- Remains in place mainly for the Data Science–critical SiteCatalyst Data Feed
The platform the business now runs on
- Core Rows up +69.3% · over commit in 21 of 23 months
- Combined CJA up +53.9% · over commit in 22 of 23 months
- Fed by store transactions, POS, CRM, and classification data — not just web
Adobe already invested alongside Home Depot
Through a sustained period of over-commit, Adobe extended capability at no incremental cost rather than enforcing every overage dollar-for-dollar. Right-sizing converts that informal support into a structured, predictable partnership.
Overage incurred, not billed at full rate
Combined core + extended overage across 8 quarters (Q3 2024 – Q2 2026), managed collaboratively rather than strictly enforced.
Graph-Based Stitching · ~$1.15M value
Provided as a no-cost add-on — unlocked 25% more identified customer traffic.
+100 Derived Fields
Provided as a no-cost add-on — expanded custom reporting-logic capacity.
A $0 pilot that made $5.67B of revenue measurable
Home Depot is no longer measuring a website
Journeys now span web, app, stores, BOPIS, deliver-from-store, Pro accounts, retail media, and multi-month projects. CJA is the platform that connects those touchpoints to revenue — and it maps directly to the FY26 plan.
Total Revenue Growth
Drive 2.5%–4.5% total revenue growth.
eCommerce Growth
Double-digit growth — +$25B online.
Pro Segment Growth
Grow and prioritize the Pro segment (Pro Xtra, SRS/GMS).
Orange Apron Media
Deliver +$200M profit via Orange Apron Media.
Operational Efficiency
Improve efficiency via digital, AI, and agentic capabilities.
Unified Omnichannel
Unify siloed online, marketing, and OAM into one journey.
Black Friday: online content, in-store purchase
Customers view content online, then buy in-store — invisible when web and store data are analyzed separately. CJA connects them into one repeatable journey view.
Pro customer segmentation
Pro drives ~50% of revenue but stays under-optimized. Graph-based identity stitching segments contractors by real behavior, revealing repeat-purchase and replenishment patterns.
Closed-loop attribution
Ad exposure-to-purchase tracking builds a defensible, journey-based measurement layer for suppliers — proving media ROI for OAM.
Journey drop-off & root cause
3.87B annual visits, limited visibility into where customers abandon. AI Key Driver Analysis surfaces root causes automatically across search → product → cart → checkout.
Next best offer / bundling
Product affinity analysis and up to 500 derived fields power project bundles — paint + tools, or kitchen + installation.
Paid media attribution
Cross-channel attribution and online-to-store linkage credit the upper- and mid-funnel media that actually drives conversion.
Home Depot has outgrown Select's operational scale
Current CJA consumption already exceeds contracted capacity in nearly every recent month. Ultimate isn't a speculative upgrade — it's built for demand that has already arrived.
| Feature | CJA Select | CJA Ultimate | Why it matters to Home Depot |
|---|---|---|---|
| Concurrent reports | 6 simultaneous | 10 simultaneous | 80 self-service users, 4.41s avg queue — reduces wait times, drives adoption |
| Monthly report capacity | 750K / mo | 5M / mo | Scales with dashboard, API, and self-service growth as Tableau migrates to CJA |
| Lookup dataset capacity | 100M keys | 1B keys | Select's 100M limit is already insufficient — 300M–500M keys needed for Pro/SKU enrichment |
| Full table export | 30M rows/export | 300M rows/export | Offloads power-user workloads for Tableau and data science |
| Derived fields | 100 fields | 500 fields | 5× capacity enables faster analyst innovation on reporting logic |
| Data views | 600 / connection | 1,000 / connection | Separate views for DIY, Pro, Ecommerce, Mobile, Stores, OAM, Executive |
| Identity replay lookback | 7 days | 14 days | Captures more research activity before login — stronger attribution over longer cycles |
| Real-time reporting & Key Driver Analysis | Not included | Included | Sub-minute latency plus AI-surfaced purchase drivers across the enterprise |
A right-sizing initiative — not paying more for the same product
The proposed renewal aligns commercial terms to consumption that already exists: nearly 2× core CJA capacity, expanded historical retention, and platform evolution since the original February 2024 agreement.
Current total investment → proposed total investment
Current investment
Proposed investment
The renewal returns investment to roughly its 2024 relative level
A 3.0–3.2 bps range either way — right-sizing capacity that has already outgrown the agreement, not a recovery of past overages.